The problems we hear most from clinics, salons and therapists
- No online booking means after-hours enquiries go to a competitor with a booking page.
- No-shows leave gaps in the diary that a timely reminder would have caught.
- Client notes scattered across paper, a spreadsheet and WhatsApp are hard to hand over when someone's away.
What we typically set up for health and beauty businesses
- A website with a clear description of your services and prices, built to be found and to make booking the obvious next step.
- Online booking and reminders, so clients can book a slot themselves and get an automatic confirmation and reminder before the appointment.
- Review request automation, so happy clients are asked for a Google review automatically after their visit, rather than you having to remember to ask.
- A CRM that keeps client history and notes in one place your whole team can access, properly, rather than scattered across notebooks and phones.
We're happy to work with scheduling and client management tools you already use, such as Fresha, Timely or Cliniko, rather than asking you to move everything to something new.
A typical setup
Here's a hypothetical walkthrough for a small clinic: a new client finds the practice through Google, books an appointment directly through an online booking page rather than phoning during opening hours. A confirmation email goes out immediately, and an automatic reminder follows a day before the appointment, cutting down on the no-shows that used to just happen.
After the appointment, their details and a short note sit in a CRM record the next clinician can see if they come back, rather than relying on memory. A few days later, an automatic message asks whether they'd leave a Google review, timed so it doesn't feel pushy. Over a few months, this turns into a steady trickle of reviews that help new clients find the practice in the first place, without anyone having to chase for them one by one.
Tools we often work with in this sector
We regularly work with Fresha, Timely, Cliniko and Square, and with whatever booking or payment system you already have set up. If you're on paper or an old spreadsheet, we'll suggest something proportionate to the size of your practice rather than the biggest system on the market. The aim is always one system your team actually uses, not three that half-overlap.
Useful reading
- How to get more Google reviews (without being pushy)
- 10 admin tasks small businesses can automate this month
- How to choose a CRM for a small business
See our pricing for guide figures, or start your project and tell us what's taking up too much admin time.
A note on data
Client health and personal information needs careful handling under UK GDPR. We can set up a safe AI and data policy alongside your booking and client systems, and we'll always talk through where client data is stored and who can see it as part of the setup.