Sound familiar?
- You're running the business on a spreadsheet that's grown so complicated only one person understands it.
- Customers keep calling to check on something that a simple online portal could show them themselves.
- You've looked at booking software, but your availability, staff and rules don't match how any of it is set up.
- You've got an idea for a tool or an app, but no idea what it would cost or whether it's even realistic.
- A previous developer disappeared, left no documentation, or built something you can't change without them.
What we do
Custom software makes sense when a generic tool would mean bending your business to fit the software, rather than the other way round. We plan everything in plain English before any code gets written, build in stages you can see and try, and hand over something you fully own at the end.
Shaping the idea first
Before any building starts, we turn a rough idea into a clear plan and a clickable prototype, so you can see and react to it before committing to a full build.
Replacing the spreadsheet that runs your business
An internal tool or dashboard that does what your spreadsheet currently does, properly: shared access, no broken formulas, no "don't touch that cell".
A portal for your customers
Somewhere customers can log in to check their own bookings, orders or documents, so they stop ringing to ask something the system could already tell them.
A booking system built around how you actually work
Not generic booking software adapted to your business, but one built around your real availability, staff and rules from the start.
Mobile apps
For iOS and Android apps specifically, the scope varies hugely depending on what the app needs to do, so we always talk this through properly before quoting anything.
Guide prices
Custom software is scoped individually, but here are the guide prices for similar projects, with the fixed quote agreed after a free 30-minute call and, for anything beyond a small tool, a short discovery stage.
Idea shaping & clickable prototype
Turn the idea into a clear plan and prototype before building.
AddGuide prices excluding VAT. Every project gets a fixed written quote after a free 30-minute call, and nothing starts until you're happy with it.
How custom software projects work with us
We start with a free call and, for anything non-trivial, idea shaping and a prototype, then build in stages with a fixed price agreed upfront, as explained on how we work.
Why work with us
We'll tell you honestly if an off-the-shelf tool would do the job cheaper and faster, and only build custom software when it genuinely fits your process better, using straightforward technology rather than anything exotic. The price is fixed before we start, confirmed after discovery for larger builds, you own the code and data outright, and we're UK-registered with 5+ years' experience, replying within one working day.
Related reading: off-the-shelf or custom software, an honest comparison and how much a custom app costs for a small business.
Common for property, retail and hospitality businesses with booking or operational needs that don't fit a template. See guide prices or start your project.